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Two Insurtechs, One Tight Race for the Future of Insurance
They started with the same dream: disrupt traditional insurance with technology.

Welcome, Investors!
In the world of digital insurance, Lemonade $LMND ( ▼ 0.86% ) and Root $ROOT ( ▲ 2.17% ) have long been seen as parallel bets on the same future. Both use AI, both aim to outmaneuver legacy carriers, and both promise to deliver smarter, faster, and more personalized coverage.
But in the battle for profitability, pricing power, and market dominance, subtle differences are beginning to matter… a lot. One company is starting to pull ahead, albeit just slightly. The race is close, but there’s a frontrunner.
We’ll compare Lemonade and Root across four key dimensions:
Underwriting profitability
Pricing power and responsiveness
Unit economics and customer value
Retention, brand strength, and cross-sell potentialLet’s navigate this opportunity together and invest with confidence!
So with all that on the table, let’s choose a winner at least for now.
Matthias Schneider
Editor at Analytica Investor